Swanage Coastguard IRT were tasked at 15.00 along with the crew of the Swanage ILB to "Bobby" who had chased a seagull and fallen about 90ft.
Fearing the worse the owners from Poole quickly dialled 999 and asked the Coastguard for assistance. 17 minutes later Coastguards and lifeboat crew turned up to find the dog in shock and a broken paw.
The ILB crew brought the dog ashore at South Beach to the waiting Coastguard team and owners. The dog was taken to the vets in Swanage but due to the broken paw and advice from the vet the dog was transferred to the main vets in Wareham.
The owners were very grateful to both the Coastguard and the RNLI, where else in the World would you receive such swift service from volunteers?
As usual we would like to remind owners of dog to keep them on leads when on cliffs, the owners today confirmed they had just taken 'Bobby' off the lead and turned their backs for a minute when he disappeared.
The Swanage Lifeboat crew have just released their video