This weeks incident on the Downs has made the news.
One very lucky dog who decided to chase a seagull and fell 100ft, thankfully it made its way back up the cliff to the relief of the owner.
Our recommendation is always keep dogs on leads when near the cliff, even if they are normally very good. That tempting rabbit or seagull is always a prize for these dogs, and coupled with the state that some of the cliffs are in, be safe and keep it on the lead.
Remember if you do lose your dog, never attempt a rescue yourself - dial 999 and ask for the Coastguard.